Brand strategy: we work with you to define and document your core brand identity, drawing on your organisation's heritage, values, strengths and business strategy.
Review of brand communications: this involves reviewing your organisation's current visual identity against your defined strategy and your competitors' identities. This is followed by a review of the way your organisation communicates its brand internally and externally in terms of consistency and congruence with your desired messages. The results and recommendations are documented in a report designed to help you make practical decisions.
Brand identity: informed by the brand strategy and communications review, we work with you to refresh or even recreate your brand identity. Depending on your situation and your needs, this stage could involve anything from clarifying and codifying your existing brand communication guidelines to the development of a completely new visual identity and messages.
Update of brand communications and communication guidelines: we work with you to implement your brand identity across your suite of communications. To help you ensure the consistency and effectiveness of all ongoing communications, we develop a comprehensive set of guidelines for visual and written communication of your brand identity. We can also assist you in the launch of your brand inside and outside your organisation.

Making brands work smarter

WellmarkPerspexa and Beaton offer brand/ed, a service developed specifically for Australian professional organisations. Brand/ed is designed to help professional service organisations enhance their brand strategy and communications based on their strategic direction and market insights.

Brand/ed is a staged process that takes you from distinctive brand strategy through to powerful communications executions.

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