One of Australia's oldest-listed biotechnology companies, Circadian Technologies, sought in 2010 to realign its brand identity with its new strategic direction.
We facilitated this process by conducting a brand workshop, at which the company reflected on how its core attributes, value proposition to market and brand vision had changed. We then incorporated the workshop's outcomes into a brand strategy guide for employees' reference.
Our new visual identity for Circadian also stemmed from the workshop. We created a fresh look and feel, including a new logo, that captured the company's strong heritage, scientific rigour and commitment to achieving real-world results. The new identity was implemented across a range of collateral, including Circadian's corporate stationery, annual report and reception signage.
In 2011, we reinforced Circadian's brand identity and strategic vision in the company's annual report, which expanded upon the visual themes and narrative of the previous year.
