When Kodak wanted to launch two of its new printing presses in Australia, it turned to WellmarkPerspexa to produce a memorable launch campaign for each. The unique technology incorporated into the presses called for distinctive campaigns that were targeted to a niche audience of printers. We used our expertise in distilling complex, technical information into punchy and memorable copy that would appeal to the right market and generate sales.
Our strategy included the creation of attention-grabbing, personalised direct-mail campaigns. These were complemented by a micro website to direct potential customers to Kodak for further information. At the same time, we produced a flyer that emphasised the minimal environmental impact of Kodak's new Prosper Press and highlighted the company's commitment to sustainability.
