2011 was a defining year for NAB. Not only did it 'split up' with the other banks, but it also entrusted us with managing and creating its suite of annual reports. We provided NAB with a complete package that included writing, designing, editing and project management – all of which was conducted by our in-house team.
Our senior writer wrote and copy-edited the report, which included developing the creative theming and headline copy, to communicate in an engaging manner the bank's key achievements and strategic vision. Our design team developed and executed the creative concept, while our in-house editor provided editing and proofreading at all stages of the project.
The end product revitalised NAB's reporting by clearly and creatively presenting its results, while also providing stakeholders who desired further information with Dig Deeper reports that expanded upon the bank's achievements.
Visit the NAB annual report website
http://annualreports.nabgroup.com
