When Melbourne Law School sought a new brand identity that would set it apart from its competitors, it turned to us. We conducted a visual audit that assessed the design styles of external competitors and similar internal schools to identify areas where we could enhance the brand's value.
From this we created a new look and feel for the school's brand that reflected its heritage as Australia's first established law school and brought to light its innovative and high-calibre education programs. We tailored the design and photography in the new style guidelines to each of the school's offerings so that its marketing materials are always in step with its brand values and appeal to the target audience.
We have since incorporated the brand identity and guidelines into a range of communications for the school, including advertisements, brochures, handbooks, posters and alumni newsletters.
